Evaluating practice through theories and models Essay - 1

Evaluating practice through theories and models - Essay Example He was being taken care of by his wife, who was elderly too. The patient had a history of heart failure, diabetes mellitus, and hypertension. His condition was worsened by the fact that he had a low self-esteem, to a point that he wished himself death to unburden his family. He had difficulty in breathing caused by increased ultra filtration. He also had limited water intake because of his renal treatment. In addition to this, he had failed in maintaining his regular food and water balance because he refused to eat and drink. Renal failure also caused him to have difficulty in passing urine (OSU 2013). Mr. Lim depended on his wife and nurses to help him with his activity of daily living (ADL). Mr. Lim and his wife both lacked the critical knowledge of maintaining his condition. These include lack of the will to follow his regimen and dietary adjustments (NKF 2013). Also captured were the psychological effects of the disease on him, and his family’s lack of motivation characterized by depression of both of them. Mr. Lim was negatively affected by these circumstances, and his condition, as a result. Introduction of Orem’s self-deficit theory seemed the best option to get the patient and his family to cope with management of the patient’s condition. Both the patient and his wife were to be subjected to Orem’s self-deficit theory to enable them gain the appropriate knowledge that will benefit all of them. This is because their lack of knowledge of self-care management and supportive education that was essential in Mr. Lim’s management of his chronic condition (Curtin et. al. 2005). Orem’s self-deficit theory was applied, in this case, to improve the condition of Mr. Lim and the psychological well being of his wife. The program took about three months, and the results were encouraging. Mr. Lim was able to portray a positive aura, which was the most essential step in the road to his recovery. This

Marketing Communications on The Smartphone Market Essay - 1

Marketing Communications on The Smartphone Market - Essay Example This research will begin with the statement that integrated marketing communications refer to systems used to plan communications in such a way as to benefit a business by disseminating its marketing campaigns more effectively and thereby lessening its marketing expenses. By integrating marketing structures such as social media avenues, advertising, telemarketing, and direct sales, one can bring more consistency and clarity into the message that is aimed at consumers. Mobile phone companies are constantly seeking an edge in the hyper-competitive mobile phone market by either increasing access speeds or introducing ever more robust application systems into their products. Naturally, these changes inspire marketing executives of mobile phone companies to come up with tactical and strategic marketing plans that allow them to be able to engage potential consumers through the different mobile platforms that are created. Google Inc. created an operating system, Android, that immediately ga ve it an edge in the Smartphone market. Its marketing scheme has played a great role in sustaining its competitiveness. Product- Google Inc. uses different marketing concepts to market the Android-iOS in different regions of the world. Since Google launched the first Android system in 2008, the product has remained in high public demand due to the regular addition of aspects such as features and apps (applications) which are frequently updated and enable customers to use them. For instance, customers with a preference for touch screens or ‘qwerty’ screens can use Android as it has both applications. In addition, customers who wish for widescreen displays can also use the android system. Price - In regards to price, Google’s customers are able to change their budgets to suit customized android systems with their preferred features. The vast majority of android retailers sell the system for less than 100$ with all its features and benefits included. This is far che aper than what the systems created by Apple and Nokia retail for. Promotion - The android is a well-known and highly esteemed brand. These characteristics differentiate it from other competitors. Furthermore, Google has invested in promotional campaigns that include using the print media, television advertising, and the internet to reach mobile phone users.