Painting Analysis Essay - 1062 Words

â€Å"Garden of Love† Peter Paul Rubens’ â€Å"Garden of Love†, encompasses and captures the Baroque ideal of richness and lavishness. The viewer will observe a fusion of the realistic tradition of Flemish painting with the imagination and freedom of Italian renaissance painting. The painting expresses Neoplatonic views while also providing the viewer with endless topics for discussion and analysis, making it a true conversation piece. The â€Å"Garden of Love† depicts a scene of passionate festivities. In the painting, a group of aristocratic lovers decorated in the most extravagant of satins and lace are placed in a garden dedicated to Venus. The elegant gentlemen and women seem to be full of life and spirit. It is a radiant summer day, and†¦show more content†¦The focus of the work shows the whole scene as a charming and exuberant gathering of socialites. Everyone seems is happy and gay when love, affection and fertility are intertwined. This work shows a bold Baro que style that emphasizes movement, color, and sensuality. â€Å"The medium used in this painting is oil on canvas, and was painted between 1632 and 1634.† (Fleming) This painting is polychromatic, which I believe enables Rubens’ to capture the layers and intensity of the symbols in this flamboyant work. This painting has many contrasting colors and shades. â€Å"Rubens combines lush colors of the Titian and the dramatic tension of Tintoretto with an unbounded energy and physical power.† (Fleming) The dark colors of certain figures allow the eye to be drawn towards the exuberant and radiant colors within other figures. The radiant color of reds, blues, and yellows, provides strength and enriches the scene. These bright colors, allow the idea of affluence and fulfillment in love, depicted in the two women wearing golden dresses. The women with the golden gowns seem to have the most blissful faces in the entire scene. The most significant lines in this pain ting are diagonals and curves, which enable Rubens to develop the grandiose setting, by creating motion and softness in the work. The freedom and softness created throughout the scene expresses that the work is more naturalistic. The space is open,Show MoreRelatedAnalysis of Various Paintings900 Words   |  4 PagesIn Rogier Weyden’s Virgin and child, the artist uses idealism, overlapping, dull color palette, lack of space, and smooth textures to create a calm, intimate effect on the viewer. In the painting the artist uses an idealized Mary, in which she looks like the women of the norm during the fifteenth-century, by receding her hair line to her upper forehead. The hands are overlapping the child to show us that Mary is picking up her son and pulling him to her cheek. 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The Second Half of Adolf Hitler’s Life Free Essays

The world-renowned dictator of Germany, Adolf Hitler, was actually born as Austrian in 1889. It was during the second half of Hitler’s life that he began to realize German nationalism and anti-Semitism in Vienna, Austria. He had internalized and absorbed these ideas and decided to transfer to Munich, Germany where he gave up his Austrian citizenship by seeking the endorsement from the German nation. We will write a custom essay sample on The Second Half of Adolf Hitler’s Life or any similar topic only for you Order Now This happened in the year 1913. In 1914, World War II broke out and Hitler and used this occurrence to prove his loyalty to Germany which he considered as his new homeland. He served as a corporal in an infantry regiment and was decorated after being wounded in 1917 (â€Å"Adolf Hitler Biography,† n.d.). By 1918, Germany declared defeat and eventually surrendered and attributed this failure to the betrayal and treachery of the Jews as well as the Communist’s political rebellion. Hitler believed that in order to avoid this unpleasant incident from transpiring again, these so-called traitor groups must be abolished. Taking a different direction, Hitler decided to involve himself in politics by the year 1919 in that he signed up for the German Workers Party. In a year’s time he became the organization’s leader and later changed its name to National Socialist German Worker’s Party or more popularly known as the Nazi. Hitler’s platform was simple: create a new nation that included all German people and rebuild the German military forces (â€Å"Adolf Hitler Biography,† n.d.). Following World War I, the German army signed the Treaty of Versailles after which they were trimmed down in number and was obliged to disburse billions of dollars to the Allied powers for war damages thereby downgrading German reputation and resulting to economic depression and downfall. Subsequently, Hitler and the Nazis failed to recapture Germany in the supposed Beer Hal Putsch in 1923. This act was considered treason. As such, Hitler was punished for five years imprisonment, however, he only served it for nine months due to political demands. During Hitler’s stay in the penitentiary, he was able to write Mein Kampf (My Struggle), his political declaration and proposal for a Nazi government. In this manuscript, he proclaimed German superiority above other races and condemned the Jews as tainted among others. After the war, he even ordered the genocide of about six million Jews termed as the Holocaust. Hereon, Hitler advanced a dictatorial leadership to have power over the German population and inhibit those who rebel against him. During the 1930s, Hitler urged for a transformation of the German society upon the advent of political and economic flux and regression and this was heeded by the German people. In 1933, the Nazis gained recognition for these innovative agenda thus Hitler was appointed chancellor of Germany. His leadership was tremendous in that he used media and press propaganda, large security force which used terror and incarcerated Jews in concentration camps to signify Nazi authority in Germany. How to cite The Second Half of Adolf Hitler’s Life, Papers

Public Relations Theory and Practice

Question: Case Study: Making the Brand Awareness for Ingenious Restaurant. Answer: Ingenious Restaurant is highly aimed to develop an extensive amount of brand awareness to the entire target market of Sidney. The major challenge in this context is that Ingenious Restaurant has been established for a very short time period. The Ingenious Restaurant is therefore deeply depended on the public relation plan for developing an impressive brand presence. The major goal of Ingenious Restaurant is focusing on the mass media exposure in the market of Sidney in order to gain a huge amount of customer attraction for achieving success in their business approach. The restaurant is mainly focusing on enhancing their brand awareness so that they can gain steady customer support. Ingenious Restaurant will offer Burmese cuisine especially Burmese fried chicken along with Italian drinks in their special menu. The homely and traditional ambience will eventually serve the purpose to provide the most comfortable as well as carefree environment within the restaurant. In addition to that, the restaurant will focus on offering special service to the lucky customer of the day. The entire restaurant business approach will be based on the inclusive level of quality along with price affordability. Ingenious restaurant will approach towards extreme level of campaign activities in order to gain the necessary customer attention for the enrichment of the business profitability. This impressive strategy will be bound to develop the brand awareness as well as mass media exposure in a significant fashion. The restaurant business will target the students as well as employees from the nearby college as well as offices as the primary audience. The location of the restaurant has been strategically selected in the heart of the city where a number of colleges as well as offices are established. The presence of high range of organizational as well as academic institutions will help Ingenious Restaurant to attract the students as well as office professionals. At the same time, the restaurant will also target the elderly people as their secondary audience. The homely environment as well as comfortable ambiance will greatly help Ingenious Restaurant in respect to impress the elderly people. They will be highly encouraged to take their food in a peaceful and tension free ambiance. Ingenious Restaurant will immensely focus on the campaigning activities in order to gain the attention of the customers. In this particular context, the print, digital as well as online media will be highly targeted by Ingenious Restaurant. The company will eventually continue with the campaigning activities in these numbers of Medias. The print media as well as digital media will be greatly able to reach the students as well as elderly people in order to generate brand awareness. Moreover, the creative subject of the campaigns will be able to raise interest of various educated audience. At the same time, the social media websites will be highly helpful in operating the social media campaign within the youngsters and office professionals. Just like print and digital media the online media will help Ingenious Restaurant to enhance the mass media exposure in an extensive fashion. There are several strategies, which will be greatly helpful for the enhancement of the brand awareness for Ingenious Restaurant. The most effective suggestion is mentioned below: The Optimization of the website of the company will be able to help the company to develop impressive as well as reputed brand awareness. There are several considerations, which will be most effective for optimizing the website. The designs of the website will be most effective for attracting the customers. The designs will include mobile/responsive, layout, social share buttons, accessibility; fonts, colors as well as logo must be attractive for impressing the audiences. Moreover, the restaurant must optimize their website with the help of title tags, keywords, and Meta data as well as image all text for improving the appearance of the websites within the search engine. Furthermore, the conversion rate optimization will be most effective for converting the websites into actual sales with the help of persuasive messaging, visual of clear customer journey, personalization utilization, as well as testimonials. The next step for developing the brand awareness is focusing on the referrals, which will eventually raise the brand awareness in a significant manner. The word of mouth plays significant factor to generate the brand awareness in the extended target market. There are various different factors, which will be the major focus for obtaining the referrals. Customer service is proved to be the most efficient strategy to gain the satisfaction of the customer so that they are motivated to refer the restaurant to their family and friends. The discount offer also plays a great role as a motivator in respect to gaining referrals from the customers. The grievance control policy will also help to produce a customer centered business approach which in turn increases the loyalty of the customer. They will be inclined to discuss their experience with their acquaintances and that will develop a positive brand image. Essay 1: Definition of PR and implication for business Public relations (PR) can be defined as the maintenance of the public image of an organization or a Company. It denotes the relationship between the public and an organization or a Company. Public relations of a Company or an organization are denoted by the ways an organization communicates with the public (Jan and Khan 2014). It is very important for an organization to maintain its public image so that it not only retains its consumers but also enhances its brand image and builds a brand loyalty. It is very important for a company to maintain its public image. The public image of a company is the deciding factor of its continuance and of its future. Through newsletters and press conferences, an organization is able to present itself and communicate with them. This communication has a direct impact on the business of the organization. Through public relations, a company is able to determine the public opinion and perceptions, which in turn shapes the plans and policies of the organiz ation. Through public relations, a company also performs its duty as a responsible corporate citizen and gives account of its responsibility towards the society. The public relations of a Company enhance the image, loyalty and brand value of an organization (Smith 2012). Public relation is a process of communication with the public adopted by organization. The company must be straightforward in defining its mission and vision to their stakeholders. A company must report its activities transparently in their financial statement so that their stakeholders can have a clear understanding of the goals and objectives of the company. Public relation also includes the management initiatives to understand and take into account the opinion of its stakeholders (Brynielsson, Johansson and Lindquist 2013). Public relations have a huge impact on the business of a company. The issues faced by the company must be addressed properly to their stakeholders otherwise they may get offended and company can loss business and its market position. Even when a new product is to be launched by the company, they must take initiatives to make their stakeholders understand the various advantages, benefits and the drawn backs of the product (Black 2013). After that, it must take into account the opinion of their stakeholders on the new product and try to implement the same in that product. The company to address public relation with the help of media should also do proper advertisement. Essay 2: Sponsorship and PR benefit that come through sponsorship Sponsorship can be explained as a material support, which is given by an unrelated partner to an activity, organization or an event. Through sponsorship, a brand can increase its awareness among the public and enhances its loyalty and brand value. Through sponsorship, a brand can attract consumers and build a positive relationship with the public (Schultz et al. 2015). Theway an organization communicates with the media and the public is denoted as public relations (PR). PR helps an organization to build a positive image and can win the faith and belief of consumers. An organization communicates with the public through newsletters, press conferences, public appearances, etc. (Ki et al. 2015). Sponsorship is also an important kind of PR through which an organization or a company creates awareness among the public. An event or an activity in which thousands of people are expected to come and which is expected to be seen by many viewers across the globe is generally sponsored by reputed brands. Nowadays every big event, starting from a small function to an international sports match can be seen to be sponsored by various companies. The idea of sponsoring such events or activities is to attach with the consumers emotionally through their experience with the events or activities being sponsored. In the past, only big companies were seen in sponsoring big events, but over the time small and medium sized companies also undertook to sponsoring events so as to enhance the visibility of their brands in the public. An event has the potential to connect a brand with a huge mass of people. Linguistic and cultural barriers can be easily transcended through sponsorship and a familiarity can be created among the people regarding the brand. A visible image of a brand name or its logo creates more interests among the consumers and a consumer extends his hand to try out the products of the sponsor firsthand. Sponsorship has proved to be a more efficient way to connect to the public. A list of questionnaires and details of a product fails to attract the number of customers which a single sponsored event attracts at one go (Han et al. 2013). Sponsorship thus generates many benefits and after each sponsored event the sale and promotion of a product rises to a large scale. It is thus a very s ignificant kind of public relations and small, medium and large enterprises use this as a marketing tool to enhance their brand image and value in the market (Zdravkovic and Till 2012). Essay 3: Media relation and crisis management In todays world, relationship of organization with media can be very proactive in its nature and affect the reputation of the company in either ways i.e. positively or negatively (Coombs 2014). An important part of the organization activity is to deal with the media, which should be done very cautiously. Whenever, a company launches a new product it has t take the help of media to promote it to its clients, customers and pubic. The media also address the impact of the new launch on the society. Crisis management has become a rising field in recent days as managing the media during the crisis period is very critical as it can hamper the reputation of the company. It is becoming more and more important for professional handling public relation in both corporate development non-corporate business sectors (Theaker 2013). The models used for teaching crisis management aims at improving the theoretical concept of crisis communication in relation with media. Emphasis is given on the transparency and earnestness with audience friendly approach. It focuses on planning, design, development and execution of crisis management programs for companies and their relevant business. In the event of down turn, a organization takes the help of media to address the issues that are affecting the organization negatively. If this is not represented to the public in a positive way then it may adversely affect the company. Therefore, the management of the company should try to avoid spotlight during the crisis period of the company to protect the reputation of the organization as well as the reputation of him (Howard and Mathews 2013). During the up times of the company, media can play an effective role in addressing the fact that the company is reliable and it delivers good quality products to their customers. It can also take professional help to represent various issues relating to the company in media so that is has a positive effect on their clients, customers, employees , management and also towards society and government. Public relationship is an integral part of the teams handling crisis management at the time of down turn. They should set standards and best practices for crisis management, which can turn out to be a very important and effective tool to handle media during down turn (Dozier, Grunig, and Grunig 2013). There are various types of crisis like; financial loss, safety of public and chances of its information system being hacked; which must be under the control of responsible persons who can address it properly to the media during crisis. References Black, S., 2013.Practice of Public Relations. Routledge. Brynielsson, J., Johansson, F. and Lindquist, S., 2013. Using video prototyping as a means to involve crisis communication personnel in the design process: innovating crisis management by creating a social media awareness tool. InHuman Interface and the Management of Information. Information and Interaction for Learning, Culture, Collaboration and Business,(pp. 559-568). Springer Berlin Heidelberg. Coombs, W.T., 2014.Ongoing Crisis Communication: Planning, Managing, and Responding: Planning, Managing, and Responding. Sage Publications. Dozier, D.M., Grunig, L.A. and Grunig, J.E., 2013.Manager's guide to excellence in public relations and communication management. Routledge. Han, S., Choi, J., Kim, H., Davis, J.A. and Lee, K.Y., 2013. The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship.International Journal of Advertising,32(2), pp.301-317. Howard, C.M. and Mathews, W.K., 2013.On deadline: Managing media relations. Waveland Press. Jan, A. and Khan, M.F., 2014. Social Media Is Nothing But a Public Relation Tool.The International Journal of Business Management,2(12), p.272. Ki, E.J., Kim, J.N. and Ledingham, J.A. eds., 2015.Public relations as relationship management: A relational approach to the study and practice of public relations. Routledge. Schultz, D.E., Barnes, B.E., Schultz, H.F. and Azzaro, M., 2015.Building customer-brand relationships. Routledge. Smith, R.D., 2012.Strategic planning for public relations. Routledge Theaker, A., 2013.The public relations handbook. Routledge. Zdravkovic, S. and Till, B.D., 2012. Enhancing brand image via sponsorship: strength of association effects.International Journal of Advertising,31(1), pp.113-132.